#SMS PLUS REGISTRARSE CODE#
Why so long? It is a multistep process involving campaign submission forms, code provisioning, aggregator approvals, as well as carrier testing. With a little help from a services partner (yep, you need one of these implementation experts for help with US and Canadian codes), you’ll be ready to kick off your SMS program in 8–12 weeks (typically). Now let’s get to the meat (or veggie patty, if you prefer) of your SMS program. Get SMS Up and Running (in US and Canada) Total number of SMS messages sent (Frequency x Audience)Įach country has a different super message multiplier ranging from 10 to 95, so be sure to ask your account executive about current multiplier rates for the countries you support. So how many do you need? Let’s see how Scott’s tallies the number of super messages the restaurant needs for customer and employee SMS campaigns.įrequency: Send one outbound SMS sales alert (under 160 characters) to subscribers once a month (Note: SMS messages are a bit more nuanced depending on what country you are sending outbound messages to.) For SMS messages sent within the United States, one SMS is equal to 10 super messages. Similarly, you need to gauge your customers’ appetite for your content to determine how many super messages you need.Įmail messages are pretty easy to estimate since one super message equals one regular email send. Think of super messages like a burger bun-you may want something light like a lettuce wrap or something more hearty like a pretzel bun. Super MessagesĪ super message is how Marketing Cloud evaluates consumption of email messages, landing page impressions, and mobile messages. Consult a lawyer to develop an SMS regulatory framework for your company and to ensure you adhere to relevant laws in all the markets (states, countries, or territories) in which you are operating. Bottom line: Don’t forget the special sauce on your burger. Additionally, if you are sending from or to countries outside of the US, it’s important to understand local laws and regulations for sending text messages. However, this material is not intended as a comprehensive guide to compliance with laws and regulations that apply to short code programs.
As we mentioned in the first unit, the CTIA provides a monitoring handbook that we encourage you to review. RegulationsĬountries have specific preferences and regulations for controlling SMS messages. Let’s start with the most important ingredient: regulations. Think of it like building a burger-you need to layer in the right pieces in the right order to get it right. Now that you understand the language of SMS, let’s review what you need to do to prepare your SMS program.
#SMS PLUS REGISTRARSE PROFESSIONAL#
As a reminder, professional services are required to obtain US and Canadian private short codes. Discuss future fees with your account executive. Salesforce pays for the first year of the lease on your code and waives activation fees. Prepare for a US or Canadian SMS implementation.After completing this unit, you’ll be able to: